Project duration: 9 months
Role: Product design and implementation lead
Role: Product design and implementation lead
As the team leader, I oversaw every stage of development from start to finish including: co-creating the product concept, overseeing the fieldwork required to build out park infrastructure, and delivering the front-end customer experience and sales strategy.
Through various team meetings and brainstorming sessions, we identified gaps in Ontario’s camping market and leveraged our nimble organizational structure allowing us to go to market quickly.
Once we established the winning concept, we worked through the entire customer journey to develop the product roadmap from the idea phase to launching and running the experiences.
User research and testing informed the development of 13 discrete, bookable trip options throughout the park as well as a template for more trips to be easily added in the future.
I created a format for each trip to be displayed on the website in a clear and visually appealing way, highlighting the trip features and itinerary.
I also included a filtering tool to sort trips based on various factors that would be important to a customer. These include group size, trip difficulty, trip length and more.
I set up an online booking software that met the needs of the product while having the ability to integrate into the existing website and be mobile responsive. I worked closely with the software provider to customize the booking process to meet our requirements.
I designed detailed maps for each trip ensuring campers had accurate and comprehensive information about their specific itineraries, recommended day trips, and backcountry camping tips to create added value.
I also created a geo-referenced digital map of the park which campers could use on their mobile phone to navigate using their exact location on the map.
